How Elon Musk’s Political Gamble with Trump May Have Misfired

By: Georgia | Published: Sep 02, 2024

Elon Musk endorsed former President Donald Trump on July 13, the same day Trump survived an assassination attempt. 

This endorsement was seen as a significant boost for Trump’s campaign, signaling that he would have substantial financial and social media support necessary for the election, especially from a high-profile figure in America’s tech industry.

Immediate Reactions and Democratic Response

Shortly after Musk’s endorsement, the Democratic campaign launched a series of attacks targeting the alliance between Musk and Trump.

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Donald Trump speaking animatedly to Elon Musk in the White House, with Steve Bannon looking on

Source: jdoedoe101101/X

They highlighted Musk’s anti-worker stances, leveraging social media to amplify their points. The Vice President Kamala Harris’s campaign particularly criticized this pairing, branding Musk and Trump as “self-obsessed rich guys.”

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Social Media Backlash

An event on Musk’s social media platform, X, formerly Twitter,  captured Musk and Trump laughing about firing striking workers. This audio, widely shared online, added fuel to the criticism from Democrats. 

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Donald Trump addressing a crowd at a rally with many supporters holding signs, in a venue decorated with American flags

Source: GOP/X

The Harris campaign used this incident to intensify their attacks on the Musk-Trump relationship in their political messaging.

Labor Leaders' Criticism

Following the endorsement, labor leaders, including Shawn Fain, president of the United Auto Workers, condemned Musk’s actions and his support for Trump. 

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Shawn Fain smiling at the camera, wearing a suit and a lapel pin in black and white

Source: Wikimedia Commons

They aligned Musk’s stance with Trump’s perceived weaknesses on labor issues, seeing an opportunity to rally their base by exposing this alliance.

Financial Contributions and PAC Troubles

Despite Musk’s intention to bolster Trump’s campaign financially, there were public disagreements over the amount Musk would contribute. 

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Elon Musk in a dark suit, looking to the side thoughtfully against a natural backdrop

Source: Wikimedia Commons

His super PAC, crucial for funding and media support, experienced significant internal issues, including major staff changes shortly after its launch.

The Controversial Interview on X

In a highly publicized discussion on X, Trump praised Musk’s handling of labor unions, saying, “You walk in and you just say, ‘You wanna quit?’…You’re all gone, so every one of you is gone.” 

Donald Trump clapping on stage at an outdoor campaign event, with another male politician and supporters in the background

Source: GOP/X

This conversation, meant to be a major event, backfired as it was seized upon by critics to argue that both leaders were anti-labor.

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Technical Difficulties and Wider Implications

The interview on X, though billed as groundbreaking, was delayed by 40 minutes due to technical difficulties, which further marred the presentation. 

Kamala Harris seated and speaking into a microphone at a public event, with a blue background reading "FREEDOM TO THRIVE."

Source: VP/X

The Harris campaign quickly highlighted these issues to criticize the organizational capabilities of Trump’s campaign and its alignment with figures like Musk.

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Legal and Union Actions

Following the controversial remarks about unions, the United Auto Workers union filed unfair labor practice charges against Musk and Trump, alleging interference with workers’ rights. 

A large group of UAW workers holding strike signs and demonstrating outdoors under clear skies

Source: UAW International Union/Facebook

This legal action demonstrated the serious implications of the public statements made by Musk and Trump during the interview.

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Historical Comparisons and Political Strategy

Historian David Nasaw compared Musk’s political maneuvers to those of historical media moguls who failed to influence political outcomes significantly. 

Elon Musk standing in a crowd, looking seriously at the camera, with others engaged in conversation around him

Source: Wikimedia Commons

His comments suggest skepticism about the real impact of such endorsements in swaying public opinion or electoral outcomes.

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Polling and Public Opinion

Polls following the endorsement and the controversies showed a divided public opinion on Musk. 

Kamala Harris speaking at a podium marked "LOWERING PRESCRIPTION DRUG COSTS," with an American flag backdrop and audience members listening attentively

Source: VP/X

A Fox News poll indicated Kamala Harris leading Trump by 10 points among people from union households, highlighting the potential negative impact of Musk’s endorsement on Trump’s campaign among labor-oriented voters.

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The Role of Celebrity Endorsements in Politics

The effectiveness of celebrity endorsements in politics, particularly in a polarized environment, remains questionable. 

Donald Trump pointing towards the audience at a rally, with a large crowd and banners in the background

Source: GOP/X

Political science experts argue that while endorsements might raise awareness, they seldom change the core dynamics of an election or significantly sway voter behavior.

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Evaluating the Impact

As the election approaches, the true influence of Musk’s endorsement on Trump’s campaign continues to be uncertain. 

Elon Musk seated onstage in a dark setting, dressed in a suit and looking intently forward, with his hands resting on his knee

Source: Wikimedia Commons

Observers and analysts are watching closely to see if Musk’s support will translate into tangible benefits for Trump’s bid for the White House, or if it will serve as a mere footnote in the campaign narrative.

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