Russia Deceived American Influencers to Infiltrate American Politics With Propaganda

By: Georgia | Published: Sep 06, 2024

The Justice Department has unveiled startling allegations against Russia, claiming it manipulated American social media influencers to spread Kremlin-backed propaganda. 

This campaign, orchestrated by two RT employees, was designed to target U.S. audiences as the 2024 presidential election looms.

Millions in the Shadows

An indictment has brought to light the activities of RT staffers Kostiantyn Kalashnikov and Elena Afanasyeva, who are charged with conspiracy to commit money laundering and violate the Foreign Agents Registration Act. 

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Promotional image for Tenet Media featuring six individuals, three men and three women, standing together with a dark, starry background and the text 'Fearless Voices Live Here' above the Tenet Media logo

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They allegedly channeled close to $10 million to a Tennessee company that collaborated with U.S. influencers, who were kept in the dark about the Russian connections.

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Deception in the Digital Age

Attorney General Merrick Garland shed light on the deceptive practices, stating, “The company never disclosed to the influencers or to their millions of followers its ties to RT and the Russian government.” 

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Attorney General Merrick Garland speaking at a podium with the Department of Justice seal and various U.S. state flags in the background

Source: Wikimedia Commons

This revelation shows how deep the secrecy went, leaving both influencers and their audiences unaware of the true sources behind the content.

The Curtain Rises on Tenet Media

The indictment hints at Tenet Media, a Nashville-based company founded in 2022 by Lauren Chen and Liam Donovan. 

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This platform, which was unknowingly aligned with Russian interests, has become central to this unfolding drama.

A Viral Sensation with Hidden Strings

In collaboration with Russian operatives, the founders of Tenet Media produced nearly 2,000 YouTube videos, garnering over 16 million views. 

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The widespread reach of these videos highlights the significant impact of the covert operation.

Influencers Confront the Truth

The shock was palpable among the influencers upon discovering their involvement in this scheme. 

Close-up portrait of Tim Pool, a male influencer wearing a beanie and a dark jacket, looking serious with a blurred teal background

Source: Timcast/X

Tim Pool, visibly upset, shared, “Should these allegations prove true, I as well as the other personalities and commentators were deceived.”

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Adapting to Adversity

After losing its spot on U.S. cable networks post-Ukraine invasion, RT America adapted by shifting its influence efforts to social media.

Logo of RT America on a green background, featuring the letters "RT" in black and the word "AMERICA" below in smaller font

Source: Wikimedia Commons

Thereby maintaining its reach in America through these covert means, as detailed in the indictment.

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Echoing Kremlin’s Line

The indictment highlights how the content consistently mirrored Russian interests, aiming to amplify divisive issues in the U.S. 

Panoramic view of the Moscow Kremlin illuminated at night, reflecting on the Moscow River with historic towers and cathedrals visible

Source: Wikimedia Commons

This strategy was crafted to weaken American resistance to Russian policies, particularly regarding the conflict in Ukraine.

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Lucrative Deals for Silence

The indictment reveals that one influencer was offered $400,000 a month, along with a $100,000 signing bonus and performance bonuses, in exchange for their video production. 

Close-up view of a stack of U.S. one hundred dollar bills, highlighting their intricate designs and serial numbers

Source: Giorgio Trovato/Unsplash

This highlights the significant investment made to secure influential American voices.

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A Puppet Master’s Touch

Elena Afanasyeva is alleged to have taken a hands-on approach in directing the narrative output of Tenet Media.

Close-up of the Department of Justice seal on a podium, blurred background showing figures in business attire

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She pushed content that supported Kremlin’s viewpoints and framing events to suit Russian propaganda.

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Claims of Autonomy

Despite swirling allegations, some contributors like Matt Christiansen assert their editorial independence. 

A male influencer recording a video, speaking into a microphone in a studio setting with an American flag in the background

Source: MLChristiansen/X

Christiansen said in a livestream, “Never at any point did anyone other than I have full editorial control of the show and the contents of the show are often apolitical.”

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Broader Implications

As warnings about foreign interference in the election intensify, the legal consequences for those implicated in the RT scheme are starting to manifest. 

U.S. Attorney General Merrick Garland speaking at a podium, wearing glasses and a blue suit with a red and blue striped tie, in a formal setting

Source: IanHansensX/X

The seizure of internet domains is just the beginning of a broader crackdown on these influence campaigns.

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